MISSION & VISION
Africa’s leading cattle breed Society, we want to create assets and services
that benefit all - our customers (internal and external – staff and members),
our Society, the commercial beef and dairy farmer (crossbreeding with Simmentaler/Fleckvieh) as well as the countries in which we provide expertise
Society’s (new) Vision describes the path that the Society will take in
the coming years. It clearly defines the goals that we set out to achieve. All
strategic decisions are based on this Vision.
Values describe the approach and the manner in which we want to work to
achieve our goals. They set the standards to follow, the benchmark to measure
and then ultimately shape the core of
how the Society/business lives and
works in the agricultural community,
whether locally or internationally.
Vision and Values form the framework for all of our decisions and
activities. They serve as both an orientation and a guideline for leadership,
and also define our corporate culture.
Principles formally state how we want to conduct ourselves on a day-to-day
continuously comply with different legal frameworks and cultural conditions
and constantly conduct ourselves in a manner that helps us to fully achieve
our self-established standards and further enhance the image of the Society
and our breeds.
“To provide breeders,
supported by highly efficient staff, with modern animal recording and
performance testing technology, excellent extension services as well as market
orientated promotions, thereby enabling them to supply genetically superior,
easy care and highly efficient cattle to the Southern African cattle
“To constantly remain
the most efficient breeders’ society in Southern Africa.”